LAUNCH CAMPAIGN

Reading this page on your shiny and slick Windows Phone? No? Whelp, I guess that campaign didn’t work. No matter — this was one of my first really big opportunities to touch a major household brand in a meaningful way. While my involvement was predominantly OOH and print production, I also had a few opportunities to throw my art director hat into the ring (see 90,000ft tall ad on the side of a building in Los Angeles below). Most importantly, this is the campaign where I really, really, really learned how to make damn sure files were production quality and ready for the big time.

Involvement: Lead Studio Artist, Art Direction