Life Beyond Words

Our client, Natural Habitat Adventures, is one of the world’s premiere adventure and eco-tourism operators. From Arctic basecamps to deep jungle safaris, they built the industry-leading model for bringing nature up close through decades of responsible relationship-building with local stakeholders. With this outstanding network, Natural Habitat Adventures, in partnership with the World Wildlife Fund, is able to create moments for their clients that are unlike anything else. From this truth, Life Beyond Words was born. This hard-working concept was featured in their catalog, social channels, and website, and was a crucial tool to communicate to prospective clients just how life-changing a Natural Habitat Adventures expedition is. What is my reason for believing? Years after this campaign launched, I was lucky enough to travel on one of their safaris in Assam, witnessing white rhinoceroses, a tiger chase, a family of gibbons, and countless other scenes of breathtaking nature and wildlife, and the experience left me genuinely speechless.

Involvement: Concept, Art Direction, Strategy